Red Bird Marketing today announced its launch as a strategic creative firm built on a simple promise: marketing that gets noticed because it is unmistakably yours. The firm helps technology, hospitality, and non-profit organizations—from ambitious startups to established institutions—create powerful brands, beautiful and functional websites, and campaigns that get attention.
Red Bird specializes in uncovering the human story at the heart of an organization and mapping it to the future its leaders are working to build so that every touchpoint, from the branding to the website to the PR campaign, connects with the audience meaningfully.
You know your organization is special, but finding just the right words to get it across is really hard when you’re in the center of it. Our specialty is finding the one true thing that makes you different and magnify it, infusing it into everything you do with pride and enthusiasm. Stop trying to please everyone; just be who you are and do it more than you ever have before.
Jonathan Goldfuss, Founder & President, Red Bird Marketing
AI tools to do it fast. Human expertise to do it right.
Red Bird embraces AI tools as a way to make human experts more valuable, not less. AI can compress a week of grunt-work into seconds, but the insight that wins—the novel connection pulled from disparate industries, the read on a situation that isn’t in the training data—still comes from experienced humans. The result is a firm that can move fast to handle pressing needs but also builds your foundation on a deep understanding of your audiences and decades of expertise in multiple industries, so your progress builds on itself.
Jonathan Goldfuss, Founder & President, built his craft learning from the best at Hotwire/Expedia, AOL/Time Warner, CarMax, Discovery, and Hilton. He then spent seven years running marketing for renowned chef and philanthropist José Andrés, where he learned to connect any organization’s message to the larger cultural moment. Since then, he has helped technology, hospitality, and non-profit organizations transform their marketing from predictable to spectacular.
Accompanying Jonathan and available to Red Bird’s clients is an impressive team of senior advisors, each an acknowledged expert in their field. Current advisors include:
- Vincent Wanga, Design
A dynamic international design thought leader, creative public speaker, award-winning creative and executive, author of “The Art of Direction,” serial entrepreneur, and experienced brand expert with an exceptional range of expertise over a distinguished two-decade career. - Lillian Ling, Design
Award-winning Creative Director + Founder of Stray Rabbit – a branding studio known for bringing personality, precision, and play to every project. With an MFA in Communications Design from Pratt and over a decade of experience, she partners with clients across food, beverage, and lifestyle to create brands that feel intentional and alive. - Dan Roder, Technology
Senior software architect and engineer with over 15 years of experience building across the web stack. He has delivered technology solutions for the federal government, REQ, and Rochester Institute of Technology, with deep expertise in large and complex custom software projects for the highly secure and regulated sectors. - Ran Rabiela, Technology
Technology Transformation Leader with 30+ years of experience helping organizations solve complex business, operational, and technology challenges through the strategic alignment of people, processes, data, and technology. - Kurt Roberts, Experiential & Interactive
Creative technologist and co-founder of Goodbeast with 20+ years of experience creating immersive technical experiences for brands like Coca-Cola, BlueCross BlueShield America, General Mills and DirecTV, and powerful forces for change such as Facing History and Ourselves, Nationwide Children’s Hospital and Unicef. - Jay McDowell, Experiential & Interactive
A creative, technical, and strategic leader and co-founder of Goodbeast with 20+ years of experience delivering large-scale, complex and immersive technology projects, and high-profile digital fundraising initiatives. He has worked with such prestigious national brands as The Smithsonian Institution, The U.S. Holocaust Memorial Museum, UNICEF, and Children’s Hospital of Philadelphia. - Liz Voyles, PR
A twenty-year veteran of public affairs, media strategy, and crisis comms for public, non-profit, and private sectors. Founder and Principal of Brass Ring Communications with a deep background leading communications teams at such influential organizations as The Pew Charitable Trusts, The Concord Coalition, and Trust for America’s Health, and CityHealth.
What Red Bird does
- Brand Identity & Messaging: research, competitive positioning, naming, messaging, identity, and marketing strategy that unify every compelling characteristic under one theme.
- Websites, Apps & Infrastructure: user research, UX and web design, analytics, SEO/AISO, and the sales infrastructure that turns a site into an effective marketing funnel.
- Campaigns: product launches, fundraisers, social, email, video, events, and PR—on-strategy ideas brought fully to life.
Red Bird Marketing is open for business and accepting new clients to add to the existing roster, which includes these exciting companies:
Their first is a project from serial entrepreneur, Zach Lyman, who brings his background in emerging technology to a new concept in the emerging biotechnology sector: a global challenge platform that fuses bioengineering, robotics, and A.I. design to explore how biofabrication can replace industrial materials, unlocking new forms of sustainable, regenerative engineering. Scheduled to launch in 2027, Zach and his team have engaged Red Bird Marketing for naming, new brand development, and design of marketing creative assets. Stay tuned for more information as Zach and Red Bird work together to nurture the new era in living materials.
Next is TRILL, the DMV’s ‘anti-dating app,’ co-founded by Andrew Fischer and Kunal Mahajan. Shaped by thousands of conversations with real locals in the Washington, DC-area, TRILL lets you trade endless swiping for invested matches. Women/LGBTQ+ first search through precise, mutual fits. Which means profile privacy for everyone, and hetero men only look through Likes. No paywalls that prevent matches. Pay a micro-fee per match, instead of recurring subscriptions. Preparing to launch this fall, TRILL engaged Red Bird Marketing for messaging, marketing strategy, and digital campaign management. Stay tuned for more as TRILL and Red Bird work together to raise the standard for dating apps in the DMV.
To start a conversation, visit redbirdmarketing.com.
About Red Bird Marketing
Red Bird Marketing is a strategic creative firm for organizations that want to stand out from the crowd. Based in Washington, DC, and founded in 2026 by Jonathan Goldfuss, Red Bird helps technology, hospitality, and non-profit organizations—from startups to established brands—uncover the human story at the heart of their work and bring it to life across brand, web, and campaigns. The firm pairs AI-native speed with senior human expertise to help its clients get noticed by being unmistakably themselves. Learn more at redbirdmarketing.com.
Media contacts
Jonathan Goldfuss, Founder & President, Red Bird Marketing
press@redbirdmarketing.com